Felipe Pantone is an Argentinian-Spanish artist. He started doing graffiti at the age of 12. He graduated with a Fine Art degree in Valencia (Spain) where his studio is based. Pantone’s work deals with dynamism, transformation, digital revolution, and themes related to the present times. 

“Felipe Pantone evokes a spirit in his work that feels like a collision between an analog past and a digitized future, where human beings and machines will inevitably glitch alongside one another in a prism of neon gradients, geometric shapes, optical patterns, and jagged grids.

Based in Spain, Pantone is a byproduct of the technological age when kids unlocked life’s mysteries through the Internet. As a result of this prolonged screen time, he explores how the displacement of the light spectrum impacts color and repetition.

“Color only happens because of light, and light is the only reason why life happens,” Pantone says. "Light and color are the very essence of visual art. Thanks to television, computers, and modern lighting, our perception of light and color has changed completely.”

For Pantone, his art is a meditation on the ways we consume visual information. Drawing inspiration from kinetic artist like Victor Vasarely and Carlos Cruz-Diez (who both worked with movement) his contemporary work often produces the sensation of vibration as the viewer’s position changes in relation to the work. Pantone works on various software and then is translated into murals, paintings, and sculptures which give tactile merit to what is occurring in the digital world.

Whether it’s exhibiting in museums and galleries around the world, transforming a 1994 Chevrolet Corvette into something futuristic, or painting the largest mural in Portugal, Pantone’s diverse applications are united by the intersection of technology and fine art.” – Roger Gastman

2024
Augmented Reality

In collaboration with Google Arts & Culture

Felipe Pantone’s first augmented reality uses Google’s AR Core technology to identify different elements of a landscape and real time pollution levels. The dynamic visuals are enabled by Scene Semantics API and Air Quality API to generate two unique patterns based on Pantone’s signature style. One pattern can be viewed globally in urban environments, and the unique version is available at the Grand Palais Immersif in Paris. In both occasions, the AR will react to the environment in visuals and AI generated sound. The ever-evolving experience will appear in black and white to represent poor air quality, to very saturated colours when the air quality is excellent.

2024
Grand Palais Immersif