As featured In

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Augmented reality art: Where your home becomes the gallery.

BBC News image

How Artist Lu Yang Teamed Up with BMW and Acute Art to Create a Futuristic Project About Robots and Technology.

Artnet News image

The Cultural Frontline. Olafur Eliasson: Public art made virtual.

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New era for augmented reality. Collectors are snapping up limited edition Augmented Reality art, viewable only through a screen and capturing attention in an increasingly digital world.

Financial Times image

How to enjoy Unreal City, London’s biggest AR exhibition, from home. In response to the UK’s latest lockdown restrictions, digital artworks by Olafur Eliasson, Cao Fei, and more are coming indoors.

Dazed Digital image

Augmented Dreams: Acute Art and other AR platforms offer artists exciting new art-making and art-marketing opportunities—but always within the parameters of big tech.

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KAWS & other artists turn London into an amazing AR exhibition

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TOP 10 virtual and augmented reality stories of 2020

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How Augmented Reality Can Revolutionize the Art World: A Conversation Between UCCA Director Philip Tinari and Daniel Birnbaum

Artnet News image

Plug into London’s biggest AR exhibition featuring the work of Nina Chanel Abney, Olafur Eliasson, Cao Fei, Alicja Kwade and more…

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Acute Art transforms London into one big AR exhibition

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Olafur Eliasson, Cao Fei, and KAWS to display AR works across London

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Southbank to be transformed into open air art gallery with new high tech exhibition

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KAWS, Olafur Eliasson and More to Unveil Augmented Reality Works in Beijing


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Nuit blanche 2020 : les 10 plus belles installations à voir à Paris
Vogue Paris image
Cate Blanchett takes on multiple personalities in her second art film, directed by Italian artist Marco Brambilla
The Art Newspaper image

Cate Blanchett Stars in a High Culture Project You Can Watch on Your Phone
Vogue image

Christo’s floating ‘London Mastaba’ sculpture to be recreated in augmented reality

designboom image

Christo’s London Mastaba sculpture floats again-on your mobile phone

The Art Newspaper image

Listen to Acute Art’s CEO discuss ‘digital disruption’ with Monocle’s Tom Edwards.

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Cao Fei at the Serpentine Gallery: where virtual and real worlds meet

Financial Times image

Olafur Eliasson released a new augmented reality art project

Artsy image

“I’m Interested In Messages Of Hope With Gravity”: Stella McCartney And Olafur Eliasson Discuss Saving The World

Vogue image

Olafur Eliasson creates augmented reality cabinet of curiosities

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Olafur Eliasson + Acute Art release ‘WUNDERKAMMER’ collection of augmented reality artworks

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Olafur Eliasson brings the Northern Lights or a blazing sun into your bedroom
The Art Newspaper image

New XR apps and platforms are helping to project art into the home, says Francesca Gavin

How To Spend It image

Daniel Birnbaum:“We Will Need New Ways to Interact With Art After Lockdown. I Believe Virtual Reality Is the Answer”

Artnet image

Wonders of web art: Where to find artwork that was made for your computer screen

Evening Standard image

‘Beginning of a new era’: how culture went virtual in the face of crisis

The Guardian image

Time Travelling with Cao Fei at Serpentine Galleries

Frieze image

Step through the doors and let Cao Fei is teleport you from one constantly changing city to another

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The Chinese artist searches for meaning in times of great change – from communist lovers caught in the 50s Sino-Soviet divide to modern warehouse workers who can’t relate

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Artist Cao Fei uses Soviet sci-fi to explode time and space as we know it

Dazed image

Mapping the fraught relationship between technology and selfhood, Cao Fei’s first institutional exhibition in the UK examines the role of memory in blueprinting for the future

Tank Magazine image

Could virtual reality change the way we experience art?

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Experience Ai Weiwei’s first virtual reality artwork, Omni

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Bjarne Melgaard takes us on a cyberdelic trip through a VR wonderland

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The lightness of the world between zero and one

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Will virtual reality be art now? Julia Stoschek Collection launches promising VR series

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On Daniel Birnbaum and Julia Stoschek’s joint collaboration

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Welt am Sonntag profiles Acute Art director, Daniel Birnbaum

Welt am Sonntag image

‘Ontologies of the Virtual’ with Daniel Birnbaum and Sven-Olov Wallenstein

E-flux Architecture image

The Artists Everyone Talked about during Frieze

Artsy image

Art fair’s first art work that can only be viewed in AR

Associated Press image

Vanity Fair on Art: Reality Check

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Frieze’s augmented realities

Financial Times image

Daniel Birnbaum in conversation with Sven-Olov Wallenstein discussing Koo Jeong A’s density (2019)

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Harper’s Bazaar on Art: Artists are discovering the unexpected potential of virtual reality to arouse heartfelt human emotion

Harper’s Bazaar on Art image

Frieze London installs its first augmented reality work

Guardian – Koo Jeong A image

Marina Abramović on using VR and empathy to help save the world

Dazed – Marina Abramovic image
Artforum – Daniel/Ralph Interview image

All Things VR, AR and Cyber at Frieze

‘Electric’ – Paper image

Want to Check Out Frieze? All You Need Is an App and a Headset

‘Electric’ – New York Times image

‘It’s a Glimpse of Things to Come’: A Show of Virtual Reality Art Offers Collectors a Look Into the Future at Frieze New York

Artnet – ‘Electric’ at Frieze New York image

Antony Gormley’s maiden VR voyage blasts off to the moon

The Art Newspaper – Antony Gormley image


Everyone can be an astronaut for 15 minutes in the British sculptor’s extraordinary air-and-space collaboration with a Yale astrophysicist

Artnet – Antony Gormley image

Lunatick conveys the experience of Outer Space in three dimensions

I News – Antony Gormley image

Sir Antony Gormley’s 15-minute virtual reality experience will transport visitors to the Moon

Evening Standard – Antony Gormley image


Where next for virtual reality art?

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Shorlisted for Apollo Awards 2018
Digital Innovation of the Year

Apollo magazine – Apollo Awards 2018 image

Moderna Museet Director Daniel Birnbaum Steps Down to Helm New VR Company

Art Forum – Daniel announcement image

Daniel Birnbaum to join Acute Art as new director

Artreview – Daniel announcement image

‘This Could Really Be Art for All’: Why Daniel Birnbaum Is Leaving His Job as a Museum Director for a Career in VR

Artnet News – Daniel announcement image

Daniel Birnbaum Leaves Stockholm’s Moderna Museet to Join VR Company Acute Art

Frieze – Daniel announcement image

Virtual reality: Marina Abramović and Anish Kapoor at Art Basel Hong Kong. Both pieces are recognisable evolutions of the artists’ previous work, but also bracingly different in effect

Financial Times – Art Basel HK image

From Abramovic to Kapoor: how artists are making VR a reality

Pair are the latest big names to step into the sixth dimension, with their first works using VR tools on show at this year’s Art Basel Hong Kong fair

The Art Newspaper – Art Basel HK image