Creation (Megaplex) VR (2019) | Virtual Reality
Based on his 2012 work Creation (Megaplex), video installation artist Marco Brambilla’s first virtual reality artwork is set between the birth and death of the universe and all that pop culture created during its existence. Modelled on DNA strands, this universal vortex travels in the form of a comic pullback, with the viewer ultimately witnessing the world implode before the spiral loops back to the moment of origin.
Based in London, Brambilla is primarily known for his elaborate re-contextualizations of found imagery, often employing new technologies in his work, having pioneered the use of 3D technology in video art.
About Marco Brambilla
Marco Brambilla is an Italian-born Canadian video installation artist based in London. He directed Demolition Man (1993) before shifting focus to video and photography projects. In 2010, he directed the music video for Kanye West’s ‘Power’.
His installation, ‘Cathedral’ was showcased during the Toronto International Film Festival 2008, and his 3D work ‘Evolution’ was selected for the 2011 Venice Film Festival and the 2012 Sundance Film Festival. A second 3D work ‘Civilization’ is a permanent installation at the Standard Hotel in New York. Transit, a collection of photographs Brambilla took in and around national and international airports, was published by Booth-Clibborn Editions in 2000.
Brambilla’s work has been internationally exhibited and is in the collections of the Museum of Modern Art, Guggenheim Museum (New York); San Francisco Museum of Modern Art; ARCO Foundation (Madrid); and the Corcoran Gallery of Art (Washington D.C).
Notable shows include New Museum, New York; Santa Monica Museum of Art (Retrospective); Seoul Biennial, Korea; Broad Art Museum; and Borusan Contemporary, Istanbul; Kunsthalle Bern, Switzerland. He has also made public art installations presented by Creative Time and Art Production Fund (New York).
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